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The Story Behind The Coaching Edge Podcast.
The Quiet Power of Simplicity in Coaching: Wendy Buckingham’s 25-Year Journey
Share it with your friends and colleagues: In this episode of The Coaching Edge Podcast, hosts Erwin de Grave and Dr. Steve Jeffs sit down with coaching veteran Wendy Buckingham, whose career spans more than 25 years. Wendy shares her journey from journalist and business owner to one of Australia’s…
From Vision to Action: How Frankie Picasso Champions Change and Makes the Impossible Possible
Share it with your friends and colleagues: In this spirited episode of The Coaching Edge Podcast, hosts Dr. Steve Jeffs, and Erwin de Grave sit down with master coach, author, social-preneur, and media trail-blazer Frankie Picasso. Branded the “Unstoppable Coach,” Frankie shares how she “rents her belief” to clients, holding…
How Karen Cappello Empowers Coaches to Build Profitable and Purposeful Businesses
Share it with your friends and colleagues: In this compelling episode of The Coaching Edge Podcast, Erwin de Grave and Dr. Steve Jeffs sit down with Master Certified Coach Karen Cappello to explore how coaches can turn their passion into sustainable, values-aligned businesses. Karen shares her inspiring journey from financial…
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Meet Your Hosts

Hi, I’m Steve, a master coach with nearly 20 years of experience and a deep passion for helping others achieve lasting, meaningful change. Since 2007, I’ve been working internationally with executive clients as well as coaches who are dedicated to making a real difference. I am a coach trainer, supervisor and mentor, and my recent book became a best seller in the Mentoring and Coaching Category on Amazon. I love helping coaches (and leaders) connect more with their authenticity and strengths to operate at the next level.
In this program, I’ll work alongside you to help you unlock the full potential of your coaching tools.

I’m Erwin, and I bring over 25 years of experience in business consultancy, specializing in strategy, systems, and sustainable growth. My work has allowed me to see firsthand the unique challenges coaches face in building successful, profitable practices. Partnering with Steve, I’ve helped create a program designed to support you every step of the way—giving you the tools, insights, and confidence to succeed both in your coaching and in your business.
Throughout this program, I’ll bring my business and consulting expertise to help you implement proven business strategies to streamline your operations, attract more clients, and build a thriving coaching practice.