Being a Great Coach Is Not the Same as Building a Business: Brooke Summer Adams on 8 Years of Coaching Coaches
The Coaching Edge Podcast welcomes Brooke Summer Adams, known across the coaching world as The Coach’s Coach, for a direct conversation about building a coaching business from scratch. Coaching skill and business skill…
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Being a Great Coach Is Not the Same as Building a Business: Brooke Summer Adams on 8 Years of Coaching Coaches
The Coaching Edge Podcast welcomes Brooke Summer Adams, known across the coaching world as The Coach’s Coach, for a direct conversation about building a coaching business from scratch. Coaching skill and business skill sit far apart, and Brooke explains why so many gifted coaches stall before they earn a full-time…
Why Most People Find Self-Curiosity So Hard: Cynthia Loy Darst on 34 Years of Co-Active Coaching
What do clients want most from a coach? According to research from the International Coaching Federation, the answer is authenticity, not credentials. On this episode of The Coaching Edge Podcast, Dr. Steve Jeffs and Erwin de Grave talk with Cynthia Loy Darst, a co-active coaching pioneer who started with CTI…
Champion Conversations and the Power of Agency: Gaby Jordan on Bridging Education and Business Through Coaching
The Coaching Edge Podcast welcomes Gaby Jordan, founder of Source Elements Group and Human Better EDU, for a conversation on champion conversations, agency, and the bridge between education and business. A former Columbia-trained lawyer who practiced for 15 years in Manhattan, Gaby has spent over two decades coaching leaders and…
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Meet Your Hosts

Hi, I’m Steve, a master coach with nearly 20 years of experience and a deep passion for helping others achieve lasting, meaningful change. Since 2007, I’ve been working internationally with executive clients as well as coaches who are dedicated to making a real difference. I am a coach trainer, supervisor and mentor, and my recent book became a best seller in the Mentoring and Coaching Category on Amazon. I love helping coaches (and leaders) connect more with their authenticity and strengths to operate at the next level.
In this program, I’ll work alongside you to help you unlock the full potential of your coaching tools.

I’m Erwin, and I bring over 25 years of experience in business consultancy, specializing in strategy, systems, and sustainable growth. My work has allowed me to see firsthand the unique challenges coaches face in building successful, profitable practices. Partnering with Steve, I’ve helped create a program designed to support you every step of the way—giving you the tools, insights, and confidence to succeed both in your coaching and in your business.
Throughout this program, I’ll bring my business and consulting expertise to help you implement proven business strategies to streamline your operations, attract more clients, and build a thriving coaching practice.
