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The Story Behind The Coaching Edge Podcast.
DeAnna Murphy: Why Self-Leadership Is the Foundation Every Leader Needs
Share it with your friends and colleagues: What separates effective leaders from those who struggle? According to DeAnna Murphy, Chief People Officer at Thriven and executive coach with over 2,500 hours of experience, the answer starts with self-leadership. In this episode of The Coaching Edge Podcast, hosts Dr. Steve Jeffs…
How Meridith Grundei Helps Leaders Tell Stories That Create Connection and Get Remembered
Share it with your friends and colleagues: What separates a forgettable presentation from one that creates lasting connection? According to Meridith Grundei, it starts with story. In this episode of The Coaching Edge Podcast, hosts Dr. Steve Jeffs and Erwin de Grave explore presentation skills and storytelling with Meridith Grundei,…
Master the Basics, Build the System: What Coaching Needs Next
Share it with your friends and colleagues: In this special year-end episode of The Coaching Edge Podcast, co-hosts Dr. Steve Jeffs and Erwin de Grave reflect on launching the show in 2025, the unexpected depth that emerged from “coffee-style” conversations, and the recurring theme that coaching impact comes less from…
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Meet Your Hosts

Hi, I’m Steve, a master coach with nearly 20 years of experience and a deep passion for helping others achieve lasting, meaningful change. Since 2007, I’ve been working internationally with executive clients as well as coaches who are dedicated to making a real difference. I am a coach trainer, supervisor and mentor, and my recent book became a best seller in the Mentoring and Coaching Category on Amazon. I love helping coaches (and leaders) connect more with their authenticity and strengths to operate at the next level.
In this program, I’ll work alongside you to help you unlock the full potential of your coaching tools.

I’m Erwin, and I bring over 25 years of experience in business consultancy, specializing in strategy, systems, and sustainable growth. My work has allowed me to see firsthand the unique challenges coaches face in building successful, profitable practices. Partnering with Steve, I’ve helped create a program designed to support you every step of the way—giving you the tools, insights, and confidence to succeed both in your coaching and in your business.
Throughout this program, I’ll bring my business and consulting expertise to help you implement proven business strategies to streamline your operations, attract more clients, and build a thriving coaching practice.
