The Back End Most Experts Forget: Dr. Trudy Beerman on Building Digital Authority
On this episode of The Coaching Edge Podcast, hosts Dr. Steve Jeffs and Erwin de Grave talk with Dr. Trudy Beerman about digital authority, personal branding, and why visibility now decides which experts…
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The Back End Most Experts Forget: Dr. Trudy Beerman on Building Digital Authority
On this episode of The Coaching Edge Podcast, hosts Dr. Steve Jeffs and Erwin de Grave talk with Dr. Trudy Beerman about digital authority, personal branding, and why visibility now decides which experts get hired. Trudy is a brand consultant and CEO of PSI TV, with a doctorate in strategic…
Being a Great Coach Is Not the Same as Building a Business: Brooke Summer Adams on 8 Years of Coaching Coaches
The Coaching Edge Podcast welcomes Brooke Summer Adams, known across the coaching world as The Coach’s Coach, for a direct conversation about building a coaching business from scratch. Coaching skill and business skill sit far apart, and Brooke explains why so many gifted coaches stall before they earn a full-time…
Why Most People Find Self-Curiosity So Hard: Cynthia Loy Darst on 34 Years of Co-Active Coaching
What do clients want most from a coach? According to research from the International Coaching Federation, the answer is authenticity, not credentials. On this episode of The Coaching Edge Podcast, Dr. Steve Jeffs and Erwin de Grave talk with Cynthia Loy Darst, a co-active coaching pioneer who started with CTI…
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Meet Your Hosts

Hi, I’m Steve, a master coach with nearly 20 years of experience and a deep passion for helping others achieve lasting, meaningful change. Since 2007, I’ve been working internationally with executive clients as well as coaches who are dedicated to making a real difference. I am a coach trainer, supervisor and mentor, and my recent book became a best seller in the Mentoring and Coaching Category on Amazon. I love helping coaches (and leaders) connect more with their authenticity and strengths to operate at the next level.
In this program, I’ll work alongside you to help you unlock the full potential of your coaching tools.

I’m Erwin, and I bring over 25 years of experience in business consultancy, specializing in strategy, systems, and sustainable growth. My work has allowed me to see firsthand the unique challenges coaches face in building successful, profitable practices. Partnering with Steve, I’ve helped create a program designed to support you every step of the way—giving you the tools, insights, and confidence to succeed both in your coaching and in your business.
Throughout this program, I’ll bring my business and consulting expertise to help you implement proven business strategies to streamline your operations, attract more clients, and build a thriving coaching practice.

