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The Story Behind The Coaching Edge Podcast.
Integrating ADHD and Faith: Coaching Insights with Heidi Fishbein
Share it with your friends and colleagues: In this episode of The Coaching Edge Podcast, co-hosts Erwin de Grave and Dr. Steve Jeffs sit down with certified ADHD and Christian life coach Heidi Fishbein to explore her unique journey from coaching client to coach educator. Heidi shares how a life-changing…
Coaching Through the Brain: How Positive Emotional Attractors Drive Real Change
Share it with your friends and colleagues: In this edition of The Coaching Edge Podcast, cognitive neuroscientist Dr. Irena O’Brien unpacks the latest research on how our brains create lasting behavior change. Drawing on Richard Boyatzis’ work, she explains why coaches (and leaders) should spend roughly two-thirds of every conversation…
Fierce Kindness: Emma-Louise Elsey’s Guide to Courageous Self-Compassion
Share it with your friends and colleagues: In this episode of The Coaching Edge Podcast, hosts Erwin de Grave and Dr. Steve Jeffs sit down with Emma-Louise Elsey, founder of The Coaching Tools Company and creator of Fierce Kindness. Emma-Louise shares how her transition from corporate project manager—working for NatWest…
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Meet Your Hosts

Hi, I’m Steve, a master coach with nearly 20 years of experience and a deep passion for helping others achieve lasting, meaningful change. Since 2007, I’ve been working internationally with executive clients as well as coaches who are dedicated to making a real difference. I am a coach trainer, supervisor and mentor, and my recent book became a best seller in the Mentoring and Coaching Category on Amazon. I love helping coaches (and leaders) connect more with their authenticity and strengths to operate at the next level.
In this program, I’ll work alongside you to help you unlock the full potential of your coaching tools.

I’m Erwin, and I bring over 25 years of experience in business consultancy, specializing in strategy, systems, and sustainable growth. My work has allowed me to see firsthand the unique challenges coaches face in building successful, profitable practices. Partnering with Steve, I’ve helped create a program designed to support you every step of the way—giving you the tools, insights, and confidence to succeed both in your coaching and in your business.
Throughout this program, I’ll bring my business and consulting expertise to help you implement proven business strategies to streamline your operations, attract more clients, and build a thriving coaching practice.