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The Story Behind The Coaching Edge Podcast.
Natalie Ledwell on Why Emotion Drives Transformation and How Coaches Should Use AI
Share it with your friends and colleagues: Natalie Ledwell, co-founder of mindmovies.com and creator of the Mind Movies Method Coaching Academy, joins The Coaching Edge Podcast to discuss the intersection of visualization, emotion, and technology in coaching. In this conversation with hosts Dr. Steve Jeffs and Erwin de Grave, Natalie…
Carly Anderson on Why Structure Creates Freedom in Coaching
Share it with your friends and colleagues: What separates professional coaches from everyone else who calls themselves a coach? In this episode of The Coaching Edge Podcast, hosts Dr. Steve Jeffs and Erwin de Grave explore this question with Carly Anderson, a 28-year coaching veteran who participated in Australia’s first…
Tim Brownson: Why Most Coaches Fail at Marketing and How to Fix It
Share it with your friends and colleagues: Tim Brownson brings 21 years of coaching experience to The Coaching Edge Podcast in a conversation with hosts Dr. Steve Jeffs and Erwin de Grave about the realities of building a coaching business. Tim, founder of The Fully Booked Coach, shares why so…
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Meet Your Hosts

Hi, I’m Steve, a master coach with nearly 20 years of experience and a deep passion for helping others achieve lasting, meaningful change. Since 2007, I’ve been working internationally with executive clients as well as coaches who are dedicated to making a real difference. I am a coach trainer, supervisor and mentor, and my recent book became a best seller in the Mentoring and Coaching Category on Amazon. I love helping coaches (and leaders) connect more with their authenticity and strengths to operate at the next level.
In this program, I’ll work alongside you to help you unlock the full potential of your coaching tools.

I’m Erwin, and I bring over 25 years of experience in business consultancy, specializing in strategy, systems, and sustainable growth. My work has allowed me to see firsthand the unique challenges coaches face in building successful, profitable practices. Partnering with Steve, I’ve helped create a program designed to support you every step of the way—giving you the tools, insights, and confidence to succeed both in your coaching and in your business.
Throughout this program, I’ll bring my business and consulting expertise to help you implement proven business strategies to streamline your operations, attract more clients, and build a thriving coaching practice.
