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Building a coaching business requires the same skills as sales: asking the right questions, building trust, and staying consistent long after a prospect stops responding. In this episode of The Coaching Edge Podcast, Dr. Steve Jeffs and Erwin de Grave speak with Lisa Carver, a team and leadership coach who spent 16 years as a corporate sales leader before qualifying as a coach in 2017.
Lisa shares what her sales background taught her that most coaches have to learn the hard way. She explains why business development demands a different kind of vulnerability than the kind coaches practise in sessions: the willingness to be seen, to take risks, and to keep showing up before there is any evidence it is working. She also makes a strong case for case studies as the most underused marketing tool in coaching, particularly as AI makes every proposal sound equally polished.
Guest: Lisa Carver