AI, trust, and community shape this episode of The Coaching Edge Podcast, where hosts Dr. Steve Jeffs and Erwin de Grave talk with Ali Meehan, founder of Costa Women, about coaching in an AI-saturated world. Ali built her community after moving to Spain and finding remote work isolating, and she now supports women relocating to or living in Spain, alongside EdTech startup work through the UK organization DOHE.
Ali names a “trust recession”: people no longer trust posts, photos, or videos because so much of it now runs through AI, and that uncertainty erodes the connection audiences want with the people behind a brand. She argues coaches hold an edge AI cannot copy, the ability to pick up on what a person is not saying. The conversation also covers what makes a community last, why “spray and pray” networking fails, and why introverts often network better than they think.
Guest: Ali Meehan
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