About

The Story Behind The Coaching Edge Podcast

The Coaching Edge Podcast was born from a simple but powerful idea: What if we could create a space to have real, open conversations with coaches and industry experts about all the things that make coaching such a fascinating profession?

As coaches, we often engage in structured conversations—whether in training, mentoring, or working with clients—but rarely do we get the chance to sit back and simply talk about the experience of being a coach. What drew us to coaching? What do we love about it? What challenges have we faced? What ideas are shaping the future of the industry? These are the kinds of questions we found ourselves asking in casual conversations, and we realised that those discussions deserved a platform.

Through this podcast, we explore not only coaching techniques and business strategies but also the deeper, more personal aspects of what it means to be a coach today. Our guests come from diverse backgrounds, bringing fresh insights, inspiring stories, and thought-provoking perspectives that go beyond the surface. This isn’t about having all the right answers or looking polished—it’s about sharing real experiences, honest reflections, and the many ways coaching impacts lives.

So, whether you’re a seasoned coach, just starting out, or simply curious about the profession, join us as we dive into the world of coaching with curiosity, authenticity, and a little bit of fun. We’re here to make the coaching journey more visible, more engaging, and ultimately, more human.

Meet Your Hosts

Hi, I’m Steve, a master coach with nearly 20 years of experience and a deep passion for helping others achieve lasting, meaningful change. Since 2007, I’ve been working internationally with executive clients as well as coaches who are dedicated to making a real difference. I am a coach trainer, supervisor and mentor, and my recent book became a best seller in the Mentoring and Coaching Category on Amazon. I love helping coaches (and leaders) connect more with their authenticity and strengths to operate at the next level.

Director of Coaching

Dr. Steve Jeffs, MCC

I’m Erwin, and I bring over 25 years of experience in business consultancy, specializing in strategy, systems, and sustainable growth. My work has allowed me to see firsthand the unique challenges coaches face in building successful, profitable practices. Partnering with Steve, I’ve helped create a program designed to support you every step of the way—giving you the tools, insights, and confidence to succeed both in your coaching and in your business.

Business Mentor

Erwin de Grave, CPC

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