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What separates effective leaders from those who struggle? According to DeAnna Murphy, Chief People Officer at Thriven and executive coach with over 2,500 hours of experience, the answer starts with self-leadership.
In this episode of The Coaching Edge Podcast, hosts Dr. Steve Jeffs and Erwin de Grave explore DeAnna’s 27-year career in leadership development. DeAnna shares the Franklin Covey four levels of leadership model and explains why leading yourself must come before leading others.
The conversation covers practical frameworks including the “See, Feel, Do, Get” principle for mindset management and the three agreements that create psychological safety: confident vulnerability, unconditionally bringing your puzzle piece, and appreciative curiosity. DeAnna also introduces the concept of proactive accountability and explains why coach-like leadership outperforms command and control approaches.
One standout moment: DeAnna’s story about spending six months frustrated in meetings before realizing she was responsible for asking for what she needed. Her breakthrough demonstrates how self-leadership transforms workplace relationships.
Listen to the full episode for actionable strategies on building high-trust relationships and creating conditions where people flourish.

Guest: DeAnna Murphy
