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IIn this episode of The Coaching Edge Podcast, co-hosts Dr. Steve Jeffs and Erwin de Grave sit down with Steev Hodgson, an ADHD coach and tech veteran from the San Francisco Bay Area. Steev shares his late-in-life ADHD diagnosis (2020), the rocky start with medication, and the pivotal role of education, coaching, and self-compassion in reshaping his life. He reframes ADHD as “A Damn Healthy Dose” of strengths—creativity, spontaneity, and hyperfocus—rather than a label of limitation.
We explore how Steev prepares to coach (micro-rituals, breathwork, “client first” focus), what 1,300+ one-to-one sessions have taught him, and how lived experience fuels empathy without turning sessions into advice-giving.
On the business side, Steev unpacks his transition from tech sales to entrepreneurship: leveraging podcast ads, speaking in former workplaces, and consistent outreach.
Finally, he reflects on AI—its promise as a tool and the importance of preserving human connection and critical thinking—before introducing DOSE, his MVP app designed to support ADHD-friendly habits: SPARK (strategic thinking), WAVE (emotional regulation), Popcorn (idea capture), and an RSD meter (rejection sensitivity).
Listeners will leave with practical coaching habits, a humane lens on ADHD, and fresh ideas for building a values-led coaching business.
Guest: Steev Hodgson