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In this episode of The Coaching Edge Podcast, money coach and licensed counselor Jeannie Dougherty—dubbed a “money whisperer” by her clients—dives into the emotional and behavioral side of finance. Jeannie traces her path from mental health counseling to money coaching through a deeply personal family story that reshaped her views on trust, boundaries, and financial agency.
She introduces a powerful lens: is money “outside” of you (an elusive goal that controls you) or “inside” you (a tool you direct)? From that frame, Jeannie explains how shame, secrecy, and avoidance keep money stuck—while clarity, honest conversations (with partners and advisors), and values-aligned choices create flow.
For coaches and entrepreneurs, she shares pragmatic sales guidance: practice your offer, deliver it cleanly, then stay quiet; expect (and allow) a “no”; and protect your time from misaligned prospects. With couples, she anchors budgets in values, not comparison, and shows how different priorities can coexist when you design for both needs and wants. Jeannie also cautions against quick-money promises, urges discernment with ads and online schemes, and reminds us that all money problems are personal problems—and therefore coachable.
Her central message: develop an empowered, internal relationship with money—use it consciously as a tool, give and receive to keep it flowing, and let your energy and boundaries attract right-fit clients and right-fit decisions.
Guest: Jeanie Dougherty