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In this compelling episode of The Coaching Edge Podcast, Erwin de Grave and Dr. Steve Jeffs sit down with Melanie Benson, long-time coach, podcast host, and creator of the Authority Accelerator and Ripple Makers Mastermind. Known as an “Authority Amplifier,” Melanie shares how coaches and experts can break free from being the “best-kept secret” by mastering their messaging, owning their unique value, and building authentic visibility through platforms like podcasting.
She dives into her signature concept of the “Lighthouse Message”—a focused, powerful narrative that magnetizes ideal clients—and explores the four key differentiators that every coach should define to thrive in an oversaturated market. Melanie also opens up about the emotional and strategic journey of reinventing her identity, shifting from hustle-based success to connection-driven impact, and how embracing visibility helped her clients—and herself—transform.
Whether you’re a seasoned coach or just launching your practice, this episode is a masterclass in personal branding, overcoming money mindset blocks, and attracting the right clients by clarifying the outcomes you help create—not just the process you use.
Guest: Melanie Benson
This was the first episode I watched and I really enjoyed your style and approach. Touching on the self perceived value of your practice I found insightful. I will be watching more. Thank you.