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In this episode of The Coaching Edge Podcast, we dive deep into the entrepreneurial journey of Joy Bufalini, the creator of Simplify to Multiply®. With co-hosts Dr. Steve Jeffs and Erwin de Grave, Joy shares how her background as a math teacher, the challenges of raising a child with special needs, and her deep love for strategy and simplicity fueled her transformation into a top-tier business coach.
Joy explains the Simplify to Multiply philosophy—prioritizing clarity, focus, and intentionality over complex funnels and overloaded offerings. She provides invaluable insights on niching down, mastering one offer, and creating sustainable six-figure coaching businesses by doing less, not more.
She also addresses the critical mindset shifts necessary for entrepreneurial success and highlights how internal limitations—not strategy—often hinder early-stage growth. With warmth, honesty, and real-life examples, Joy encourages coaches to trust themselves, be discerning with who they learn from, and embrace simplicity as a success strategy.
Whether you’re a new coach navigating overwhelm or an experienced practitioner looking to refine your business model, this episode offers clarity, confidence, and concrete steps to take your coaching to the next level.
Guest: Joy Bufalini