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In this episode of The Coaching Edge Podcast, hosts Dr. Steve Jeffs and Erwin de Grave welcome Lisa Bloom, founder of Story Coach and author of The Story Advantage. Lisa shares her journey from learning and development into coaching, initially skeptical but later deeply inspired by the transformative impact of coaching and storytelling.
Lisa reveals how stories shape our identities, influence our choices, and often keep us trapped in limiting beliefs. She explains how reframing these stories can unlock growth and possibility—whether in personal transformation, professional coaching, or business development. Beyond helping clients shift perspective, Lisa emphasizes that coaches and business leaders themselves need compelling stories to connect with audiences, attract clients, and authentically communicate their value.
From practical techniques on weaving stories into coaching conversations, to handling stage fright and discovering the “gift” of storytelling, Lisa provides powerful insights for anyone looking to deepen their impact. The conversation highlights storytelling not as self-indulgence, but as a meaningful gift for the listener—helping them see new possibilities for their own lives.
Whether you’re a coach, leader, or entrepreneur, this episode shows why stories matter, how to use them wisely, and how reframing the stories we tell can transform not only our coaching, but our lives.
Guest: Lisa Bloom
Not sure how I found you, but this program was priceless. I have been a storyteller since a young child. As an End-of-Life coach I blog weekly. My most powerful blogs, as measured by responses, are the ones that feature story. I will be looking for more so I can hone the skill of helping clients engage with and rewrite their stories. Thank you.