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In this episode of The Coaching Edge Podcast, hosts Erwin de Grave and Dr. Steve Jeffs sit down with coaching veteran Wendy Buckingham, whose career spans more than 25 years. Wendy shares her journey from journalist and business owner to one of Australia’s first trained life coaches, offering a compelling look into the early days of the profession and how it has evolved.
Wendy speaks candidly about the dilution of coaching’s core essence, the risks of over-niching, and the overwhelming complexity that new coaches often face. She champions the fundamentals of life coaching—listening, questioning, and facilitating client growth—while expressing concerns over the commodification and saturation of the industry.
She also explains why phone coaching can be more intimate than face-to-face sessions, the importance of training and certification, and how her communication skills and writing background helped her educate and empower through her popular website, Life Coaching Professionally.
Listeners will appreciate Wendy’s clarity, humility, and commitment to preserving coaching integrity while supporting the next generation of coaches.
Guest: Wendy Buckingham