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Tim Brownson brings 21 years of coaching experience to The Coaching Edge Podcast in a conversation with hosts Dr. Steve Jeffs and Erwin de Grave about the realities of building a coaching business.
Tim, founder of The Fully Booked Coach, shares why so many coaches fail to attract clients. Training companies teach coaching skills but neglect business fundamentals. The result: coaches who spend thousands on certification, then sit waiting for clients who never arrive.
His prescription for new coaches: get offline. One well-executed workshop or speaking engagement generates more clients than months of social media posting. Online marketing requires years to gain traction. Face-to-face interactions let you demonstrate your personality and explain your value in ways a website cannot.
Tim also addresses AI head-on. He uses it two to three hours daily and refuses to work with coaches who avoid it. The technology will reshape the industry, and coaches who learn it now will adapt more easily than those who wait.
Find Tim at fullybookedcoach.com or connect with him on LinkedIn and Reddit.
Guest: Tim Brownson