The Coaching Edge Podcast tackles the operator to owner shift for coaches and small business owners in this conversation with go-to-market strategist Elle Oren. Hosts Dr. Steve Jeffs and Erwin de Grave explore why so many solopreneurs build a job instead of a business, and how to change course.
Elle spent years building scaling and partnership strategy for tech companies including Microsoft, Cisco, and Equinix before moving into business coaching. Three ideas stand out from the conversation. First, your qualification is the delivery, not the solution, so a coach who treats coaching as the whole business stays the bottleneck. Second, moving trust from yourself into the business turns a job into a sellable asset with IP, goodwill, and a repeatable method. Third, partnering outward grows one narrow niche into a full ecosystem clients return to.
Guest: Elle Oren
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