The Coaching Edge Podcast welcomes Brooke Summer Adams, known across the coaching world as The Coach’s Coach, for a direct conversation about building a coaching business from scratch. Coaching skill and business skill sit far apart, and Brooke explains why so many gifted coaches stall before they earn a full-time income.
Hosts Dr. Steve Jeffs and Erwin de Grave guide the discussion through Brooke’s path: from recovery and life coaching in 2018, to a six-figure business in 18 months, to mentoring new coaches today. She breaks down the contrast between coaching, which draws out what the client needs, and marketing, which tells people what they want. She also shares the three questions behind a strong personal brand and reframes the painful early stage as the entry fee every coach pays.
Whether you are a new coach or an experienced one ready to grow, this episode gives you a practical map for the business side of the work.
Guest: Brooke Summer Adams
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