On this episode of The Coaching Edge Podcast, hosts Dr. Steve Jeffs and Erwin de Grave talk with Dr. Trudy Beerman about digital authority, personal branding, and why visibility now decides which experts get hired. Trudy is a brand consultant and CEO of PSI TV, with a doctorate in strategic leadership from Liberty University and hundreds of expert interviews behind her.
Trudy makes a direct case: a book, a podcast appearance, or a TV interview works as a front end, and most experts forget the back end. A proper website, a CRM, a landing page, and repeated touch points across platforms turn attention into relationships you own.
She also explains how algorithms decide who to recommend. Relevance, recency, and repetition matter more than credentials, and your name and description need to match across every platform so the machine reads you as one person.
For coaches and business owners who feel invisible despite real expertise, this conversation offers a clear starting point: own your ecosystem, then build outward.
Guest: Dr. Trudy Beerman
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